The above graph is a small selection of advertisers randomly selected and the number of times their adverts got seen.
The reasons for the big differences of how often the adverts are displayed are:
- The priority setting - higher paying customers get their adverts set at a high priority
- The number of ads posted for a customer - some customers have 10 or even more ads on Formgrids
- Placement of the ads - some pages are viewed more often than others
Thus, top advertisers are rewarded while Formgrids also makes room for low budget advertisers.