"Web banner design is among the most prolific forms of marketing used in today’s online world and comes in all shapes and sizes. Web banner design is all about creating the most clickable banner ads possible.
"Banner ads are advertisement images embedded on web pages that showcase a product or brand and link to the advertiser’s website. Most companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness."
99designs
There is nothing worse than not knowing how your adverts are performing. So we will send you a report every month.
The above is a sample email you will receive showing how your company's advertising is performing.
Formgrids is an excellent platform for an organization to place adverts. Here are some of the highlights:
- High usage (well over 1900 visitors per day)
- High traffic (over 100 000 pages are viewed per day)
- High retention (85% of users visit 23 pages or more)
- Many advertisers get their ads seen 2-million times or more
- Many advertisers have their ads clicked on 2 500 times or more
- Each advertiser will receive a monthly report by email showing their stats
The above graph is a small selection of advertisers randomly selected and the number of times their adverts get seen.
The reasons for the vast difference is how often the adverts are displayed are:
- The priority setting - higher paying customers get their adverts set at a high priority
- The number of ads posted for a customer - some customers have 10 or even more ads on Formgrids
- Placement of the ads - some pages are viewed more often than others
Thus, top advertisers are rewarded while Formgrids also makes room for low budget advertisers.
Ads on Formgrids are non-intrusive. What that means is that adverts on Formgrids do not suddenly pop up and obscure the content that the user is so intently studying. That type of advertising is called "aggressive" advertising.
While aggressive advertising is favoured by some people studies have shown that users get annoyed and will take it out on the advertiser by refusing to intentionally click on the ad and may even boycott the advertiser.